We're on a mission to create potent, natural solutions that reduce pain and inflammation, so you can keep moving, exploring, adventuring, and squeezing the juice out of life – regardless of your age.

We believe that if movement and exercise could be packaged into a pill, it would be the single most widely prescribed and beneficial medicine the world!

But as we age or get injured, we lose mobility, making it harder to keep moving. We are passionate about helping people live their best lives, filled with movement, energy and zest, without the harmful side effects of anti-inflammatory drugs (NSAID’s).

This isn’t just a business for us – it’s a calling. To empower and inspire others to staying on the move and make the most of every precious moment because “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, screaming "Wow! What a Ride!”

So live fully, and at times recklessly. Because while we only get one body, we also only get one life. Squeeze the juice out of yours!